GTM Strategy and Fractional CMO Services

Most fractional CMOs think like marketers. At Foxbridge, we think like someone who has also owned a pipeline. That changes everything about how the work gets done.

With 20+ years of progressive marketing and commercial leadership — including CMO, SVP, and a decade running fractional engagements — Michelle Krier has held quota, managed pipeline, written proposals, and closed deals. Then built the marketing function that feeds that same process. That means Foxbridge can translate across the sales and marketing divide in both directions, and stays until both sides are pulling toward the same number.

What results look like in practice.

Results from recent engagements:

Five ways Foxbridge helps B2B companies grow

GTM Diagnostic

Most companies know something isn’t working. Few know exactly what. The GTM Diagnostic is a structured assessment of your entire go-to-market — positioning, pipeline, sales process, marketing execution, and team alignment. You come out of it with a clear picture of where the breakdown is happening and a prioritized plan for what to fix first.

This is where most engagements start.

GTM Strategy and Transformation

For companies that have outgrown their early go-to-market motion and need to redesign it from the ground up. This is the full engagement — repositioning, ICP refinement, messaging architecture, sales and marketing process redesign, and a revenue model built to scale. Not a deck. A working system.

Sales and Marketing Alignment Sprint

When sales and marketing are operating in silos, everyone feels it — inconsistent messaging, lead quality disputes, pipeline that disappears after handoff. The Alignment Sprint gets both teams operating from the same playbook. Faster than a full transformation engagement, with immediate impact on pipeline quality and sales velocity.

AI-Enabled GTM

AI is changing how buyers find vendors and how revenue teams operate. Most companies are either ignoring it or chasing it without a strategy. Foxbridge embeds AI into your GTM in practice — not just theory. That means AI-driven content and discoverability, AI tools integrated into your sales and marketing workflow, and positioning your company to show up where your buyers are increasingly looking first.

Fractional CMO

Ongoing or interim marketing leadership tied directly to pipeline and revenue. Not a consultant who shows up with recommendations and leaves. An embedded strategic operator who owns the function, builds the team, and stays accountable to the number. Designed for companies that need senior marketing leadership but aren’t ready for a full-time CMO hire.

Not sure which engagement is right for you?

Most conversations start with a diagnostic question: where is your GTM breaking down? If you’re not sure, that’s exactly what we’d talk through first. A conversation costs nothing and usually surfaces something useful.