For companies where growth has stalled and the reason isn’t obvious.
The fastest way to find out where your go-to-market is breaking down — and what to do about it first.
Go-to-market (GTM) refers to the system a company uses to bring its services to market and drive revenue — how it positions itself, how it generates demand, how sales and marketing work together, and how it converts prospects into clients. For most B2B professional services companies, this system was never formally built. It evolved. And at some point, what evolved stops being enough.
Most B2B professional services companies that are struggling to grow already know something isn’t working. Pipeline fluctuates. Some quarters feel impossible. Growth that used to feel predictable has become anything but.
What they don’t know is exactly where the breakdown is happening — and that distinction matters. Investing in more marketing before you understand the structural problem is how companies waste budget and lose confidence in the process entirely.
The GTM Diagnostic is built for this moment. It’s a structured assessment of your entire go-to-market — across marketing, sales alignment, positioning, and demand generation — that surfaces exactly where your commercial engine is breaking down and what to fix first.
The output is a prioritized action plan, not a strategy deck. Something your team can act on immediately.
Is This the Right Starting Point?
The assessment is structured across six areas that together tell the full story of how your go-to-market is — or isn’t — functioning.
Stakeholder interviews with marketing, sales, and leadership. The gaps between what each function believes and what the others believe are often where the real problems live.
Audit of current marketing programs and pipeline metrics. What’s actually being produced, what’s being measured, and whether any of it connects to revenue.
Sales and marketing alignment assessment. Do both functions agree on who the ideal customer is, what a qualified lead looks like, and what happens after a lead is handed off? In most companies, they don’t.
Positioning and messaging review. Is your positioning differentiated and specific enough to cut through? Does the message sales uses match what marketing produces?
AI readiness scan. How visible is your company in AI-generated search results? As more buyers use AI tools to find and vet vendors, this is becoming a meaningful component of GTM health.
Prioritized roadmap with 30/60/90-day recommendations. Not a list of everything that could be better — a sequenced plan that focuses on the highest-leverage changes first.
What You Walk Away With
At the end of the engagement you receive a clear picture of where your GTM is breaking down, why it’s happening, and a prioritized roadmap that tells you exactly what to address in the first 30, 60, and 90 days.
The roadmap is specific and actionable. It doesn’t tell you to “improve marketing and sales alignment” — it tells you what specifically needs to change, in what order, and why that sequence matters.
Timeline
The GTM Diagnostic is designed to move quickly. Most engagements complete in four to six weeks from kickoff to delivery of the final roadmap.
Frequently Asked Questions
How long does this take?
Four to six weeks from kickoff to delivery of your prioritized roadmap. The timeline is designed to move fast — most CEOs in this situation don’t have the luxury of a six-month discovery process.
What information will you need, and what systems will you need access to?
At minimum: your CRM data, current marketing program details, and pipeline metrics for the past 12 months. Access to your website analytics and any existing positioning or messaging documents is also helpful. You don’t need to have everything perfectly organized — part of the diagnostic is understanding what data exists and what doesn’t.
Which stakeholders will you need to speak with, and how long will those conversations take?
Typically three to five people across sales, marketing, and leadership. Each conversation runs 45 to 60 minutes. The interviews are structured but conversational — the goal is to understand how each function sees the business, not to audit anyone’s performance.
What does the 30/60/90-day roadmap look like in terms of level of detail?
It’s specific enough to act on immediately. Each recommendation includes what to do, why it matters, and where it fits in the sequence. It’s not a high-level strategy summary — it’s a working document your team can use to make decisions and prioritize resources the week after we deliver it.
Will you handle the execution as well?
The GTM Diagnostic is a standalone engagement. Many clients move directly into a GTM Strategy and Transformation engagement or a Fractional CMO arrangement after the diagnostic is complete — but that’s a separate conversation. The diagnostic stands on its own and delivers value regardless of what comes next.
Not sure if the GTM Diagnostic is the right starting point?
Most engagements begin with a conversation, not a decision. If you’re not sure whether a full diagnostic is what you need right now, that’s exactly what a first call is for. We’ll spend 30 minutes on your specific situation and you’ll leave with a clear sense of where to start — whether that’s with Foxbridge or somewhere else entirely.
Foxbridge Consulting 