For companies where growth has stalled and the reason isn’t obvious.
The fastest way to find out where your go-to-market is breaking down, and what to do about it first.
Go-to-market (GTM) refers to the system a company uses to bring its services to market and drive revenue: how it positions itself, how it generates demand, how sales and marketing work together, and how it converts prospects into clients. For most B2B professional services companies, this system was never formally built. It evolved. And at some point, what evolved stops being enough.
Most B2B professional services companies that are struggling to grow already know something isn’t working. Pipeline fluctuates. Some quarters feel impossible. Growth that used to feel predictable has become anything but.
What they don’t know is exactly where the breakdown is happening, and that distinction matters. Investing in more marketing, or more salespeople, before you understand the structural problem is how companies waste budget and lose confidence in the process entirely.
The GTM Diagnostic is built for this moment. It’s a structured, month-long assessment across your entire commercial engine, sales and marketing both, that surfaces exactly where your revenue system is breaking down and what to fix first.
The output is a prioritized action plan, the Growth Playbook, not a strategy deck. Something your team can act on immediately.
Is This the Right Starting Point?
The audit moves through several connected areas that together tell the full story of how your go-to-market is, or isn’t, functioning.
Stakeholder interviews with the CEO, Head of Sales, and whoever leads marketing day to day. The gaps between what each person believes and what the others believe are often where the real problems live.
Data and pipeline audit. CRM data, marketing program performance, and ad spend measured against actual cost-per-acquisition and lifetime value, to see what’s really being produced versus what’s being reported.
Asset, messaging, and AI visibility review. Is your positioning differentiated and specific enough to cut through? Does the message sales uses match what marketing produces? And increasingly relevant: how visible is your company when buyers use AI tools to find and vet vendors like you?
Competitive positioning and ICP validation. How your top competitors are actually positioned, plus a hard look at who your real clients are versus who you say you target, and whether that target market still has real growth behind it.
AI readiness scan. How visible is your company in AI-generated search results? As more buyers use AI tools to find and vet vendors, this is becoming a meaningful component of GTM health.
Sales team and prospecting assessment. Where the sales process is inconsistent, where pipeline numbers are inflated versus real, and where deals are quietly stalling.
Marketing team, vendor, and handoff efficiency. What your internal team and outside agencies are actually producing, and exactly where leads get lost or mishandled between marketing and sales.
What You Walk Away With
At the end of the engagement you receive a clear picture of where your GTM is breaking down, why it’s happening, and the Growth Playbook: a prioritized roadmap that tells you exactly what to address in the first 30, 60, and 90 days.
The roadmap is specific and actionable. It doesn’t tell you to “improve marketing and sales alignment.” It tells you what specifically needs to change, in what order, and why that sequence matters.
Timeline
The GTM Diagnostic is designed to move fast. Most engagements run kickoff to delivery of the final Growth Playbook within 30 days, occasionally extending closer to five weeks depending on how quickly stakeholder interviews can be scheduled.
Frequently Asked Questions
How long does this take?
Around 30 days from kickoff to delivery of your Growth Playbook. The timeline is designed to move fast. Most CEOs in this situation don’t have the luxury of a six-month discovery process.
What information will you need, and what systems will you need access to?
At minimum: your CRM data, current marketing program details, and pipeline metrics for the past 12 months, including recent closed-won and closed-lost deals. Access to your website analytics and any existing positioning or messaging documents is also helpful. You don’t need to have everything perfectly organized. Part of the audit is understanding what data exists and what doesn’t.
Which stakeholders will you need to speak with, and how long will those conversations take?
Typically three to five people: the CEO, Head of Sales, whoever leads marketing day to day, and any other key leaders. Each conversation runs 45 to 60 minutes. The interviews are structured but conversational. The goal is to understand how each function sees the business, not to audit anyone’s individual performance.
What does the 30/60/90-day roadmap look like in terms of level of detail?
It’s specific enough to act on immediately. Each recommendation in the Growth Playbook includes what to do, why it matters, and where it fits in the sequence. It’s not a high-level strategy summary. It’s a working document your team can use to make decisions and prioritize resources the week after we deliver it.
Will you handle the execution as well?
The GTM Diagnostic is a standalone engagement. Many clients move directly into Positioning and Messaging Architecture if the audit surfaces a messaging problem, or into Fractional CMO engagement if they need ongoing leadership to execute the plan. But that’s a separate conversation. The audit stands on its own and delivers value regardless of what comes next.
Not sure if the GTM Diagnostic is the right starting point?
Most engagements begin with a conversation, not a decision. If you’re not sure whether a full audit is what you need right now, that’s exactly what a first call is for. We’ll spend 30 minutes on your specific situation and you’ll leave with a clear sense of where to start, whether that’s with Foxbridge or somewhere else entirely.
Foxbridge Consulting 