Most fractional CMOs think like marketers. At Foxbridge, we think like someone who has also owned a pipeline. That changes everything about how the work gets done.
With 20+ years of progressive marketing and commercial leadership, including CMO, SVP, and a decade running fractional engagements, Michelle Krier has held quota, managed pipeline, written proposals, and closed deals. Then built the marketing function that feeds that same process. In one in-house CMO role, that combination drove over 300% revenue growth in six years, with margin improvement to match. That means Foxbridge can translate across the sales and marketing divide in both directions, and stays until both sides are pulling toward the same number.
AI isn’t a separate service at Foxbridge. It’s embedded in how every engagement is designed and delivered, from how we assess your current GTM to how we build the workflows your team will run going forward.
Three ways Foxbridge helps B2B companies grow
GTM Diagnostic
Most companies know something isn’t working. Few know exactly where, or whether it’s a sales problem, a marketing problem, or both talking past each other. The GTM Diagnostic is a structured, month-long assessment across your entire commercial engine: pipeline data, team execution, competitive position, and whether the market you’re chasing still makes sense to chase. You walk away with a clear picture of where the breakdown is and a 90-day Growth Playbook for what to fix first. This is where most engagements start.
Positioning and Messaging Architecture
When your website says one thing, your sales team says another, and your marketing produces content that doesn’t connect to either, buyers can’t form a clear picture of why they should choose you. This is often exactly what the 30-Day Growth Audit turns up: the strategy holds up, but nobody’s telling the same story. This engagement finds your differentiated position in the market and builds the complete messaging framework your entire company can use.
Fractional CMO
Ongoing marketing leadership tied directly to pipeline and revenue. Not a consultant who shows up with recommendations and leaves. Foxbridge works with clients two ways, depending on how much of the function you want someone else running.
Advisory CMO puts a seasoned operator’s judgment on tap. Regular strategy sessions, a second set of eyes on your key decisions and materials, direct access when something needs a gut check. Your team keeps running day to day. You get the perspective of someone who’s built this before.
Operating CMO is the full embedded version. Foxbridge owns the function: builds and leads your team, manages your agencies and vendors, and stays accountable to the number, the way an internal CMO would, without the internal CMO price tag or the year it takes to hire one.
Both are designed for companies that need senior marketing leadership but aren’t ready for, or don’t want, a full-time hire.
Not sure which engagement is right for you?
Most conversations start with a simple question: where is your GTM breaking down? If you’re not sure, that’s exactly what we’d talk through first. A conversation costs nothing and usually surfaces something useful.
Foxbridge Consulting 